Need some help thinking of some out of the box places to promote your PTO events to boost involvement from school families, community members, or both?
Just think how fantastic it would be to have a well attended event, whether it be a school dance, PTO meeting, Color Run fundraiser, or Reflections Art Show!
Quick wracking your brain to come up with publicity ideas because here are a bunch of places to consider posting information about your next PTO event (in no particular order!):
- School newsletter
- PTO Newsletter
- PTO Social Media Pages (Facebook, Instagram, Twitter)
- PTO website
- School Website
- Teacher’s Lounge
- Above copy machines in school
- Morning announcements at school
- City Facebook Page
- PTO Facebook Group
- Community Facebook pages
- Local Buy/Sell/Trade Facebook Groups
- Nextdoor Community Page
- School Bulletin boards
- School Marque
- City e-newsletter
- City Hall and Community Center
- Board of Education
- Local businesses (think: shoe store, nail salon, pizza shop, grocery store, preschools, etc.)
- Restaurants with a community bulletin board (Panera, Dave’s Cosmic Subs, etc.)
Why are so many places on this list?
You night be thinking that it’s overkill to publicize each PTO event at all of these places, and you’re totally right! But especially if your PTO is having trouble attracting or retaining members and volunteers, then you really need to cast a wider net and consider posting information at a combination of these places.
No one will see everything posting you make and if they do, it’ll stand out to them and will increase the likelihood they act. Research has shown that it takes 5-12 exposures for people to remember an ad, so publicizing your PTO event isn’t any different. That’s why it’s important to use multi-prong approach to getting the word about, especially for your most important events.
When you’re hard at work planning an event, it’s sometimes hard to see the big picture. You’re so familiar with the events, it’s hard to think that everyone else isn’t similarly aware.
But the sad truth is that they’re not always paying attention, and unfortunately, the same occasionally even goes for parents attending PTO meetings! Zoning out during meetings is a real thing, so it’s a good idea to not only use a combination of these ideas to broadcast the event details and make it hard to miss!
PTO PR the Right Way
A smart publicity plan involves prioritizing which events will be promoted outside of the school and when it makes more sense to keep things within the inner circle of your school families.
Not all PTO events are appropriate for inviting community members to get involved, but there are many times when it shouldn’t just be school families and staff participating.
Take for example a fun run or fundraiser. Both are better when more people are involved! For the fun run, that’s the sort of event that is even more fun with more participants and it can be a great way to build community spirit as well as awareness about your school.
It’s a semi-similar situation for fundraisers. More participants means more money raised for your PTO and school, so that’s a definite win and well worth the time involved to encourage community participation too. A smart fundraiser is one that appeals to a broad audience.
Over to you!
How many of these places are you already using to publicize PTO events?
Hope this post sparks some ideas about even more places you could post information about your next PTO event so you get greater participation from school families and community members, alike!